SAMPLES.

July 29, 2010

Here is a quick photo of our selvedge denim and leather patch both embossed and inked. Enjoy!

-ARTM

NO ROOM FOR QUITTERS.

July 26, 2010

An exclusive "Quitters'' Tee is now available at Phenom in Uptown. Soon to hit the online shop so I will keep you updated. Dope Summer colorway on a buttery soft tee. The back graphic is inspired by RKO Films, a revolutionary media company who produced films such as Citizen Kane.

-ARTM

PETER PARKER - PWELBS X AIRTIME TEE

July 22, 2010

Another video courtesy of Peter Parker Vision posted over at 2DopeBoyz I though I would share. This was not a heavily publicized collaboration but packed a good punch. Enjoy.

-ARTM

SOUNDSET 2010 - PETER PARKER VISION

July 21, 2010

Although this was a few weeks ago, I figured we could relive the craziness one more time for such a great event. It definitely made my summer and hopefully after watching this you can get a feel for just how unbelievable it was. Big thanks to Peter Parker for the support too. Those guys do it right. More to come on Holiday previews as they become available. Duck and Cover. This season is about to get serious.

-ARTM

DENIM.

July 15, 2010

As we start sampling for our Holiday collection, I can't help but share what is on the horizon. This is the denim burn plate for our leather patch. More previews to come but I'd say this is a good start. Here we come.

-ARTM

RISING UP.

July 7, 2010

As the summer line continues to gain momentum, our assembly of core contributors grows with it. Here are a few video snip its and a very nice post from the man David over at OriginalityKills. Also, big thanks to Art and Sean as usual.

----CLICK HERE FOR THE OK POST LINK----

UPG TV x Airtime Collection [spotlight] from Sean Phazes on Vimeo.

CA SLEEK X PHENOM X THE AIRTIME COLLECTION from CA Sleek on Vimeo.

-ARTM

KEEP IT MOVING.

June 25, 2010

This summer season is out and moving. Thank you to everyone who has supported! Check out a few more pics from the release and a nice feature over at TheHundreds "The Feed"!

Pictures courtesy of Brendan Harris and Pwelbs

-ARTM

KICKIN' IT LIVE.

June 21, 2010

After a crazy weekend, THE ONLINE STORE IS LIVE!

FREE SHIPPING ON ORDERS OVER $50! we will reimburse shipping after sale is processed.

POS and Mike Mictlan killed it at the release party and people from all over came through to support. We also did an exclusive release tee printed on-site...pics via the man Danami.

-ARTM

SPREAD THE WORD.

June 12, 2010

Come through next Saturday night for our Summer 2010 Release Party at Phenom. Event detais are in the flyer but stay tuned for more info on the headliner you DO NOT want to miss this.

-ARTM

THE MADBURY CLUB.

June 4, 2010

After a heavily anticipated introduction, Phil Annand of The Award Tour gives us a look into the beginnings of his new project: The Madbury Club. Information of what the club entails is still limited but look for more from him soon.

The Madbury Club! from The Madbury Club on Vimeo.
-ARTM

MR. PETER PARKER X SAMMY ADAMS.

May 11, 2010

The man Pwelbs sent this segement over to me today and I couldn't help but share. An interview between Mr. Peter Parker and Sammy Adams. Look out for Peter Parker at Soundset on the 20th!

-ARTM

THE DREAM TEAM.

May 8, 2010

I came across this video today and thought you would enjoy. It is an interview with Nero & Mike Waxx digging into how they met, their plans for the future, and other topics of interest. More to come from our Summer line soon. The wait is worth it, trust me.

-ARTM

PHENOM.

May 2, 2010

Adding another limb to its Minnesota arsenal, Phenom is nearing its Uptown store location's completion. I have had the chance to see the space transform from a blank slate to a complete masterpiece in a matter of months and I gaurentee this shop will not disappoint. Their attention to detail and relentless pursuit for perfection will prove to those in the area and across the nation that Minnesota does it right. I will keep you all updated on a set release date.

-ARTM

WOOD SHOCK.

April 20, 2010

For those 4/20 enthusiasts, PRPLMNT and Saint48 released a G-Shock today commemorating the holiday. Whether you partake in the activites or not, the watch is undeniably dope.

-ARTM

SO THAT WAS COLLEGE.

March 29, 2010

So I am coming down to the last few days of my college career and am juggling this new season and making sure I am actually going to graduate. Hence the delay on posts so I apologize. I took a trip over to Target Field, the new Twins stadium, and thought I could share a few photos and a quick preview of a cut n sew item. As for the rest of the previews, a full look will be seen with the release!

-ARTM

RO.

March 4. 2010

The man Nero comes at you again with a deeper look into who he is and how he feels about the music he is making. A little Airtime shout out doesn't hurt either.

VIMBY - Nero

Also check out his new single Far Away From Here. Spring/Summer previews to come!

-ARTM

MIKE & MIKE

February 6, 2010

Two big contributors to our March Of Time mixtape, Mike Posner and Mike Waxx (of illroots.com), come together here for an interview at Leaders in Chicago talking about Posner's new album and a few things we can expect from the project. Looking forward to the drop and we will keep you updated.

As for the over due postings, we have been working to progress into a new era of The Airtime Collection for the past month and with a few new moves behind the scenes, you will soon see it will have been worth the wait. More on that to come so keep your eyes peeled.

-ARTM

LEADERS OF THE NEW COOL.

January 8, 2010

ABOUT THE EVENT:
The Leaders Of The New Cool is a live music and internet movement celebrating the most promising musicians who are poised for mainstream success. Featured artists selected to be a part of these shows and our site are chosen for their current internet, radio, and print media buzz, and are poised to become the trendsetters and superstars of tomorrow. Not only will Leadersofnewcool.com highlight all upcoming official shows, but will also feature artist updates including video releases, mixtape or album releases, and any other major development in the careers of the members of this talented group.

If you are in the LA area don't miss it!

-ARTM

THE GOOD OLD DAYS.

December 29, 2009

These classics have been a part of my life for as long as I can remember. If you haven't heard them, I hope you enjoy, and if you have heard them, I hope it brings back some good memories. Wish these feelings were still in our music today...

Doesn't Al Green kind of look like Kid Cudi here??

-ARTM

EMILIO.

December 26, 2009

After a long December of final papers and tests I am back in full force. With new hat samples trickling in and formulations for a new season starting to surface, here is a video to kick it all off. Emilio Sparks, "The Charlie Rose of Hip Hop" hosts his own show called The Dego Cast and has been busy interviewing hip hop's legends as well as its up and coming talent. This is his second video I have posted (the first with Nero) and now he's the one with the Airtime gear on. We wouldn't have it any other way.

-ARTM

AIRTIME.

November 30, 2009

A beautiful day here in MPLS, thought I'd share a little scenery from outside the house...

-ARTM

THE GOODIE BAG.

November 24, 2009

Over the past few weeks I have been in contact with Peter of The Goodie Bag and he was kind enough to interview me on the development of Airtime and how things came to be. Instead of just stopping there, I wanted to see what his company was all about and take a closer look into a different side of the streetwear industry where high involvement, collaboration, and event planning is the name of the game. This guy does the grunt work and is very good at it too.

Tell me a little about yourself, who you are and what is your company?

Peter Coultas, owner of The Goodie Bag (http://www.thegoodiebag.ca | http://thegoodiebag.wordpress.com).

How did you get into the industry?

I’ve always been into fashion and sneakers. About 3 years ago, I started collecting sneakers heavily. Through connections I developed through sneaker collecting things just sort of grew from there.

What is the most memorable moment in your career to date?

Hmm, that’s a tough one. I can’t really say that there’s been a most defining or memorable moment, but just being able to work with the people and brands that I’m working with is an honour. Through networking I’ve been able to work with many rappers including Lil Wayne, Mack Maine, Lil Chuckee, Cory Gunz, Harlem’s Cash, and with well-respected OG’s in the fashion industry.

What is your favourite part of your job?

Probably two parts really. The collaborative part where I get to put in my two cents with brands on what I think will help them grow. The real favourite is when we’re in the middle of a sales push for this order date or that. When I check my inbox and it’s just order, after order, after order. It’s such a good feeling. Not because of money or greed. But because it’s proof. When you don’t work with your hands, you run the risk of not getting to actually see the value of your work. Those e-mails in the inbox are tangible proof of hard work, and being on the right track. Love it.

What are your plans for the future?

Continue to grow my business organically and help my brands grow and succeed. I plan to get involved with a lot more music, lifestyle events, release parties, etc.

Peter has been very busy as of late, and his upcoming project Leaders of The New Cool features artists from Dom Cannon to Spree Wilson so if you are in the area make sure to check it out.

-ARTM

THE SOCIAL STANDARD.

November 13, 2009

I aplogize for the delayed post over here, we have been busy at work trying to distribute the new goodness as best as possible. Our friends over at VS Social Standard have shown support for us on another season and now have a full stock of the collection. They have been with us since day one of our streetwear endeavors and continue to pull through as time goes on. Check out there two locations either in Southdale Mall or in Uptown.

-ARTM

BAD SERVICE.

October 25, 2009

Directly in line with our brand concept are the inner workings and culture surrounding radio. Mr. Pat Welby is all too familiar with this medium and through his connection and experience we have merged the two worlds to produce the mixtape below. Beyond that point you can get a taste of what Welby does behind the mic through Radio Depaul's Podcast. He is on the air Sunday nights from 6-9 and usually brings in a few featured artists for interviews.

I had the opportunity to hop on with him last week to talk through a few things about the line and where we come from so check that out as well as an exclusive interview with Nero HERE.

Hope all is well out there. Be sure to support our cause and pick up a few things from the shop!

-ARTM

THE MARCH OF TIME.

October 20, 2009

As promised, the Pwelbs.com X Airtime Mixtape has been released and available for download. The compilation has incredible continutiy and most importantly just good music. Tell your friends, tell your mom, tell your mail man becuase this is truly a broadcast for the public good.

CLICK THE IMAGE TO DOWNLOAD!

-ARTM

THE MEDIUM IS THE MESSAGE.

October 12, 2009

As you know, our collection is made up of influences that come from all directions. Whether it is drawn from history, music, or just our everyday life, we feel the most interesting way to build our brand is by making all these influences relative. Marshall Mcluhan was an incredible philosopher and highly regarded scholar who formed the basic theories and mindsets surrounding the media industry. Like Mr. Murrow, he played a large role is the evolution of media and we feel his message fits directly with our mission as a clothing company.

Two of his most famous concepts are reflected in parts of our new season set to release this week. The first is his quote: "The medium is the message" which we take as The Airtime Collection serving as the new medium for the streetwear industry and the message being our brand concept and ideas.

Second is Mcluhan's construction of the tetrad of media. This is a diagram that lays out the effects of a medium (TV, radio, internet) on the audience, but we understand this concept better as it pertains to the effect of ARTM serving as the medium.

The wait is over. Duck and Cover.

-ARTM

NOW FEATURING.

September 29, 2009

Since the start of this company, I have had a few people send me ideas, artowork, and suggestions for the line. It has been incredible to see different interpretations of the brand from talented artisits around the country and is by far one of my favorite things about running a clothing company.

This first work was done by Matthew Rieser who is the Nike and Apple Rep on our campus and a very close friend of mine. He took the time to put this piece together and I think it came out pretty dope. He calls it "AppTime."

This second submition is from my boy Des1 out of NY who has been kicking out some unreal pieces of art for the past few years and was kind enough to send me a few designs. Keep an eye out for this dude.

-ARTM

BLOODBATH.

September 17, 2009

Bloodbath is bringing a new angle to the streetwear game yet keeping things solid, traditional, and simple. The lookbook is brilliantly shot and only assists in showing the power behind this brand. If you haven't heard of them yet, you will soon. Keep an eye out for these guys because they have something very special.

-ARTM

FUNKORAMA.

September 14, 2009

Just let the video speak for itself. Nero you did it again.

If it doesn't work on your browser check it here: http://www.youtube.com/watch?v=Dhil_RqW_7k&feature=player_embedded

-ARTM

SUBTLE GENIUS.

September 14, 2009

As you might have seen in earlier blog posts, Edward Murrow has been a focal point for our brand for many reasons but I wanted to give you a little more depth into why and how he has shaped our direction here at The Airtime Collection.

Murrow started to gain fame in 1938 as a CBS broadcaster who went about things a different way than most at the time. He was never afraid to speak what he truly thought and disregarded the stagnate direction that most CBS execs were pushing at the time. He reported live on site during WWII and gave listeners a true look at what was going on worlds away.

Murrow was a man of subtle genius. He had one of the most methodical and memorizing deliverys and his ability to vividly portray his message purely through his choice of words and incredible cadence provided a necesary voice for the American people at a time when they needed it most.

Many of his quotes can be found throughout our collection but this quote below is one of my favorites:

"If we confuse dissent with disloyalty — if we deny the right of the individual to be wrong, unpopular, eccentric or unorthodox — if we deny the essence of racial equality, then hundreds of millions in Asia and Africa who are shopping about for a new allegiance will conclude that we are concerned to defend a myth and our present privileged status. Every act that denies or limits the freedom of the individual in this country costs us the. . . confidence of men and women who aspire to that freedom and independence of which we speak and for which our ancestors fought."

If you have time to take a deeper look into who he was and how he revolutionized radio, I highly suggest it.

Now you know, and knowing is half the battle.

-ARTM

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